This online course will provide instruction on popular digital marketing and E-Commerce tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. Students will build their portfolio with projects such as customer personas and social media calendars to showcase to potential employers. By the end of this course, students will be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people’s interests with products and services. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).